As a global leader in marine recreation, we’re committed to transforming experiences on the water and beyond. Through sustained investment in consumer-focused technology and bold innovation, and by driving synergies across the boating ecosystem, we continuously strive for a future with more opportunities to access and enjoy boundless adventures on the water.
Company Overview
As a global leader in marine recreation, we’re committed to transforming experiences on the water and beyond. Through sustained investment in consumer-focused technology and bold innovation, and by driving synergies across the boating ecosystem, we continuously strive for a future with more opportunities to access and enjoy boundless adventures on the water.
Company OverviewThe Brunswick ACES Innovation Strategy – Autonomy/Assistance, Connectivity, Electrification and Shared Access – is the core of our industry-leading innovation efforts. Leveraging our deep understanding of the consumer allows us to bring Brunswick ACES to life for the marine environment. Our objective is to elevate and simplify boating across proficiency levels to promote an engaging, confidence-inspiring and safe experience on the water.
What is Brunswick ACES?
Applying perception systems and machine learning to assist with and automate aspects of boat operation for easier command of the vessel, regardless of experience.
Advancing wireless, digital ecosystems to enable remote boat monitoring, operation of key features and remote data/ information access for a seamless and coherent on/off-boat experience.
Leading evolutions in electrification technologies to provide electric propulsion systems and energy management solutions for enhanced boat operation and value for marine consumers.
Innovating participation models to provide a convenient and affordable boat ownership alternative for expanding engagement, attracting new demographics and providing unique opportunities to introduce and scale implementation of ACE Technologies.
Brunswick’s culture of openness and collaboration, scale, broad portfolio of products, technologies and services, and ability to drive synergies across the boating ecosystem make us your partner of choice.
Brunswick’s technology and people making headlines around the world.
